Once primarily known as a convenient stopover for travelers heading to Whistler, the town of Squamish, British Columbia, is undergoing a remarkable cultural transformation. It is now establishing itself as a significant hub for creative professionals, including designers, architects, artists, and makers, who are drawn to its unique environment and collaborative spirit.
From Pit Stop to Creative Epicenter
The shift in Squamish's identity has been both gradual and profound. Interior designer Josianne Bérubé of Stark Architecture & Interior Design notes that the community began to coalesce a few years ago. Instead of commuting to Vancouver, a growing number of studios and creatives are now choosing Squamish as their permanent home base. This has evolved a scattered group into a connected, supportive ecosystem.
Bérubé attributes this growth to key infrastructural and cultural events, notably the highway upgrades and the international spotlight from the 2010 Winter Olympics. These developments introduced new people to the area. The subsequent global pandemic acted as a powerful accelerator, prompting a significant influx of talent seeking a different pace and connection to nature.
Nature as a Collaborator, Not Just a Backdrop
The defining characteristic of Squamish's creative output is its deep, intrinsic connection to the surrounding landscape. Designers and artists here work in a constant dialogue with their environment. “In Squamish, nature isn’t a backdrop, it’s a collaborator,” Bérubé explains. The majestic mountains, the distinctive quality of light, the extensive trail networks, and the overall pace of life actively shape the creative process, influencing material choices, forms, and the core intention behind projects.
This shared inspiration fosters a strong sense of community and collaboration among local creatives. Megan Mauracher, national program manager for the Interior Design Show (IDS), who moved to Squamish in 2018, observed this unique dynamic early on. She identified a common thread of individuals who successfully merged their professional passions with the lifestyle they desired. Designers in Squamish often support one another, united by a collective goal of honouring the region through their work.
A Cohesive Community Rooted in Place
The creative energy in Squamish is described as raw, natural, and deeply connected. It is rooted in a genuine respect for the place rather than fleeting trends. This shared purpose gives the burgeoning community a cohesive and distinctive feel. Professionals like painter and commercial artist Kathy Ager, whose murals have become part of the local scene, contribute to this vibrant tapestry.
For many who relocated for reasons of affordability or lifestyle, Squamish has delivered unexpected rewards, cultivating one of the most intriguing and authentic design communities in the province. It is no longer just a gateway to outdoor adventure but a destination for creative thought and innovation, firmly establishing its new identity on the cultural map of British Columbia.
