SAN DIEGO – In a strategic move to accelerate its global mission, Measurabl, the world's most widely adopted sustainability data platform for the real estate sector, has announced a significant leadership change. The company confirmed on December 16, 2025, that Maureen Waters has been appointed as its new Chief Executive Officer.
A Leadership Transition for Strategic Growth
This appointment marks a pivotal shift for Measurabl as it enters its next chapter of customer-focused expansion. Waters, who initially joined the company in 2023 as Chief Growth Officer, was later promoted to President. In that role, she was instrumental in developing the firm's three-year strategic plan, known as 1Measurabl, and has been a driving force behind its cross-functional execution.
The company's co-founder and outgoing CEO, Matt Ellis, will transition to the role of Executive Chairman and will remain on the Board of Directors. In his new capacity, Ellis will focus on overseeing investment opportunities, mergers and acquisitions, and providing strategic counsel to the leadership team.
Proven Track Record of Performance and Innovation
Waters' tenure at Measurabl has already been marked by substantial operational improvements and product innovation. Under her leadership prior to the CEO appointment, the company's operating margins improved by more than 25% annually, strengthening its commercial discipline.
She also oversaw two critical product launches:
- The 2024 release of Navigate, described as the most significant product launch in the company's history.
- The 2025 introduction of a Free Sustainability Solution, which has seen rapid, widespread adoption across approximately 14,000 buildings in 47 countries.
Matt Ellis expressed strong confidence in his successor, stating, "Maureen is the CEO to do what’s next: break down paywalls for unprecedented, widespread adoption, assemble a deeper, broader ecosystem of partnerships and integrations, and pave a clear path to being the industry’s source of truth for investment-grade sustainability data."
Leading at a Critical Juncture for Global Real Estate
The leadership transition comes at a crucial time for the international real estate industry. Property owners, operators, and investors are grappling with rising energy costs, increasingly complex regulations, and mounting pressure to provide transparent, reliable sustainability data.
Waters brings a unique "360° understanding" of the sector, with experience spanning real estate services, investment, technology, and venture capital. Her career includes executive roles at Cushman & Wakefield, where she served as Executive Vice President and Chief Strategy Officer, leading a global transformation that tripled business margins. She also previously held the position of Head of Real Estate and Asset Management at Bill Gates Investments and was President of the online commercial real estate marketplace Ten-X.
Her diverse background positions her to understand how high-quality environmental, social, and governance (ESG) data directly impacts real estate underwriting, regulatory compliance, risk assessment, and ultimately, asset value.
With Waters at the helm, Measurabl aims to solidify its position as the indispensable, trusted data partner for the global real estate ecosystem, providing the standardized, decision-grade sustainability information upon which owners, capital partners, and service providers can rely.
