Notified and CIRI Extend Strategic Partnership to Support Modern Investor Relations in Canada
Notified, a leading communications platform, has announced the renewal of its national strategic partnership with the Canadian Investor Relations Institute (CIRI) for a fourth consecutive year. This ongoing collaboration underscores Notified's commitment to empowering Canadian investor relations professionals with cutting-edge technology and industry best practices as the field undergoes significant transformation.
Strengthening IR Communications in the AI Era
The renewed partnership comes at a critical time when artificial intelligence is reshaping how financial information is created, shared, and interpreted. Notified will help CIRI members navigate evolving investor expectations and AI-driven changes that are fundamentally altering stakeholder engagement strategies across Canadian capital markets.
Erik Carlson, President and Chief Executive Officer at Notified, emphasized the importance of this collaboration: "As the demands on IR teams grow in an environment shaped by AI, evolving regulations and heightened scrutiny, access to the right tools and guidance becomes even more critical. Renewing our partnership with CIRI reflects our commitment to re-invest in regional chapters and organizations that support the continued growth and advancement of the IR craft."
Key Benefits for Canadian IR Professionals
The partnership will deliver substantial value to CIRI members through several key initiatives:
- Practical educational sessions focused on emerging technologies and regulatory changes
- Comprehensive training programs designed to enhance IR communication skills
- Peer networking opportunities to foster collaboration and knowledge sharing
- Resources to help professionals communicate with confidence in the Answer Engine Economy
These initiatives aim to help CIRI members improve stakeholder engagement, streamline workflows, transform data into actionable insights, and strengthen investor communications during a period of rapid technological change.
CIRI's Vital Role in Canadian Capital Markets
CIRI serves as Canada's leading professional association for executives managing communications between public companies, investors, and the financial community. The organization plays a crucial role in maintaining the integrity of Canadian capital markets through its commitment to professional development and industry standards.
Nathalie Megann, President and Chief Executive Officer of CIRI, expressed enthusiasm about the continued partnership: "We are delighted to continue our National Strategic Partnership with Notified for the fourth year. Strong partnerships aren't just about shared goals; it's about growing together and building impactful communities. The investor relations community in Canada is a vital part of the integrity of our capital markets, and we're very grateful for the support Notified continues to give to this important profession."
Supporting Professional Growth and Market Integrity
Through this renewed partnership, CIRI will continue to enhance the reputation and expertise of the investor relations field by:
- Fostering peer support and networking opportunities among Canadian IR professionals
- Providing resources on best practices in areas including capital markets, corporate governance, sustainability, cybersecurity, ESG, and AI integration
- Establishing standards for IR education and professional certification through the CPIR program
- Empowering members to uphold transparent capital markets while driving organizational success
The collaboration represents a significant investment in the future of investor relations in Canada, ensuring that professionals have access to the tools, knowledge, and community support needed to excel in an increasingly complex and technology-driven financial landscape.
