Global online trading leader Axi has launched an ambitious new brand campaign titled 'More Than,' featuring prominent footballers from Manchester City. The campaign, which debuted on November 27, 2025, stars players Nathan Aké, Oscar Bobb, and Omar Marmoush, highlighting the shared values between the financial broker and the premier football club.
Strategic Partnership Expansion
Hannah Hill, Head of Brand and Sponsorship at Axi, expressed strong enthusiasm for the campaign's message. "Since partnering with Manchester City in 2020, these years have been nothing short of extraordinary for both the club and Axi," Hill stated. "Manchester City represents more than just a football club, and Axi is more than a broker. We're both driven by more than success; we're powered by ambition, innovation, and passion. Being 'More Than' is our way of life - and our new campaign brings this philosophy to life."
Growing Football Sponsorship Portfolio
The 'More Than' campaign represents the latest chapter in Axi's ongoing relationship with Manchester City, where the company serves as the Official Online Trading Partner. This new initiative follows last season's 'Four Years' campaign, which celebrated the milestone of their four-year collaboration and reflected on their joint achievements.
Beyond the Manchester City partnership, Axi has significantly expanded its presence in international football. The company also serves as the Official LATAM Online Trading Partner for LaLiga club Girona FC and the Official Online Trading Partner for Brazilian club Esporte Clube Bahia. Additionally, Axi recently renewed its brand ambassador partnership with England international defender John Stones, further solidifying the broker's commitment to football partnerships.
Global Trading Presence
Axi operates as a global online FX and CFD trading platform with thousands of customers across more than 100 countries worldwide. The company offers contracts for difference (CFDs) across multiple asset classes including Forex, Shares, Gold, Oil, and Coffee among others.
Manchester City FC, founded in 1880 and officially named Manchester City in 1894, has been ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance. The club operates from the Etihad Campus, which includes the 53,500-capacity Etihad Stadium and state-of-the-art training facilities.
Investors should note that 71.25% of retail investor accounts lose money when trading CFDs with this provider, and individuals should carefully consider their risk tolerance before engaging in CFD trading.
