BRAMPTON, Ontario, April 30, 2026 – Loblaws, Zehrs, and Your Independent Grocer have unveiled a new multi-channel brand platform called 'FOODS FOR ALL THE MOODS,' designed to celebrate the connection between food and emotions. The campaign features television personality and culinary expert Antoni Porowski, who returns to help Canadians find the perfect food pairings for every feeling.
A Celebration of Life's Moments
The platform aims to highlight how Loblaws stores and colleagues provide food solutions for every mood and occasion. 'We know that food plays a spectrum of different roles in people's lives. It has the incredible power to impact, address and change emotions,' said Shelley Tangney, VP of Marketing for the Super Market division at Loblaw Companies Ltd. 'Every day, our customers pair what they eat with what they are feeling. Our new content reflects that daily ritual in relatable and playful ways that invites everyone to engage.'
Antoni Porowski as Food-Mood Matchmaker
The campaign kicks off with Antoni assisting customers in relatable scenarios. In one spot, he rescues an overwhelmed dad juggling a stroller and a work call by arriving with PC Express bags and jokingly proclaiming, 'We also deliver!' highlighting the convenience of grocery delivery services. The campaign will continue into summer, supporting fans during soccer matches. Antoni appears with two cakes—one reading 'GOALLL' and another 'NOOOO'—showcasing that stores are ready for all game-time emotions, from celebration to commiseration.
'People naturally reach for foods that match how they feel, and Antoni is the perfect food-mood matchmaker, helping show Canadians how easy it is to find the right food for every mood or moment,' said Bryan Collins, Founder and CCO of ONE23WEST.
Multi-Channel Rollout
The 'FOODS FOR ALL THE MOODS' campaign will be featured across television, digital, social media, and in-store channels starting this spring.
About Loblaw Companies Limited
Loblaw is Canada's food and pharmacy leader and the nation's largest retailer, providing grocery, pharmacy, healthcare, beauty, apparel, general merchandise, financial services, and wireless products. With over 2,800 locations and more than 220,000 employees, Loblaw is one of Canada's largest private sector employers. Its purpose, Live Life Well, prioritizes the needs of Canadians who make one billion transactions annually. Loblaw operates over 1,100 grocery stores, nearly 1,400 Shoppers Drug Mart and Pharmaprix locations, and offers PC Financial services, Joe Fresh apparel, and top brands like President's Choice.
For more information, visit Loblaw's website at www.loblaw.ca.
