JETOUR International officially launched its innovative 'Travel+' strategy at the 2026 Beijing International Automotive Exhibition, commonly known as Auto China 2026. For the first time, the JETOUR and SOUEAST brands appeared together, presenting a comprehensive product lineup and advanced hybrid off-road technologies. The event highlighted JETOUR's global operational achievements, attracting over 1,200 international dealers, media representatives, and key opinion leaders.
Strategic Vision and Ecosystem Approach
Ke Chuandeng, President of JETOUR International, emphasized that the automotive industry has traditionally defined vehicles by performance and technical specifications. However, today's consumers are redefining vehicles through their lifestyles. 'Travel+' is not merely a combination of scenarios but an integrated ecosystem linking products, services, and content to users' journeys, he stated. This approach aims to create a seamless experience that extends beyond the vehicle itself.
Full-Scenario Product Lineup
At the auto show, JETOUR broadened the scope of its 'Travel+' strategy by integrating the entire product lines of both JETOUR and SOUEAST under a unified framework. The JETOUR T Series continues to focus on the light off-road segment, while the G Series targets the premium off-road market. SOUEAST concentrates on urban mobility, further enriching the 'Travel+' landscape. The showcased vehicles include the SOUEAST S08 DM, concept vehicle S10, JETOUR T1, T2, T2 i-DM, concept model TX, and the G Series all-terrain premium hybrid off-road SUV G700, along with its customized version. Additionally, the soon-to-launch high-end hybrid pickup F700 and concept vehicle G600 were displayed.
Advanced Hybrid Technologies
JETOUR also demonstrated its all-terrain hybrid off-road technologies, including the GAIA Architecture, C-DM high-efficiency hybrid technology, and the XWD intelligent four-wheel-drive system. These innovations underscore JETOUR's commitment to pushing the boundaries of off-road capability while maintaining environmental sustainability.
Brand Ambassador and Cultural Connection
At the JETOUR booth, the company announced world-famous EDM producer Alan Walker as its brand ambassador. A customized JETOUR T2 was premiered, and Alan Walker shared his creative inspiration behind the song 'Forever Young' and his understanding of the 'Travel+' concept. He remarked that every time he travels to a new place, he rediscovers the world and himself, believing that music and travel share a common spirit of exploring the unknown and pursuing freedom.
Global Impact and Future Outlook
Through comprehensive advancements in products, technologies, and ecosystem development, JETOUR demonstrated another major leap forward in its globalization efforts. The 'Travel+' strategy positions the company to meet evolving consumer demands and strengthen its presence in international markets.
