IVECO, the brand of Iveco Group N.V. (EXM: IVG) that designs, manufactures and markets light, medium and heavy commercial vehicles, launched its Model Year 26 truck and van range this week, marking an important step in its journey to become a premium partner. From 1st to 4th July, 2,000 customers, dealers, suppliers, partners, media representatives and employees gathered at IVECO Experience 2026, held at the historic Officine Grandi Riparazioni (OGR) in Turin, the city where IVECO’s story began.
Event Reflects Italian Roots and Brand Ambition
The event reflects the brand’s Italian roots and celebrates creativity, innovation and human connection. IVECO Experience 2026 is an immersive platform that makes the next chapter of the IVECO brand tangible. It manifests IVECO’s ambition to become a premium partner for customers over the entire lifecycle of its vehicles – ensuring best-in-class, end-to-end quality. Plenary sessions, experiential installations and interactive activities bring to life ‘Spirito in Movimento’, the ambition that defines IVECO’s renewed identity and commitment to quality, innovation and customer proximity.
Opening the event, Olof Persson, CEO of Iveco Group, highlighted the actions taken to shape IVECO’s future and the progress already achieved: “IVECO Experience 2026 marks an important milestone in the journey we began two years ago, with a clear ambition: to become a true premium partner for our customers. We have put quality at the centre of everything we do, transforming the way we work, strengthening our culture and making the investments needed to deliver best-in-class, end-to-end quality. ‘Spirito in Movimento’ is more than a tagline. It is IVECO’s personality and our commitment to keep raising the bar, becoming a reliable partner that delivers peace of mind and customer success.”
Three Pillars of Motion
IVECO began its evolution two years ago and is now illustrating its future roadmap, anchored on the three pillars of ‘Spirito in Movimento’ – Motion by Design, Motion through Experience and Motion as Family. Throughout the event, guests are exploring these pillars and the ecosystem around the products, discovering how vehicles, connected services, digital solutions and support networks work together to provide advanced business solutions for customers and partners.
As Luca Sra, President, Truck Business Unit, Iveco Group, explained: “Motion by Design is about shaping vehicles, services and solutions that fit our customers’ needs naturally and effectively. Motion through Experience means understanding our customers’ challenges and delivering a premium experience at every touchpoint – making every interaction simple and connected. Motion as Family reflects the trust, support and sense of community that define IVECO, creating lasting relationships through our people, expertise and services. Together, these pillars bring ‘Spirito in Movimento’ to life – and are the foundation of our journey to becoming a premium partner.”
