BrewDog, one of the U.K.'s leading craft beer brands and part of Tilray Brands, Inc., is rolling back pint prices to approximately 1998 levels across its Scottish bars for a 72-hour bank holiday weekend. This promotion celebrates the Scottish national team's return to the international stage.
Special Offer Details
For one weekend only, fans can enjoy Headliner beers for just £2 a pint. This price point is a nod to the last time Scotland competed at this level, offering a nostalgic and affordable way to celebrate. The in-bar offer runs from Sunday, June 14, through Tuesday, June 16, available on a walk-in basis at all BrewDog Scottish locations.
Participating venues include BrewDog DogTap Ellon, BrewDog Castlegate, BrewDog Merchant City, BrewDog Edinburgh Lothian Road, and BrewDog DogHouse Edinburgh. The promotion applies to BrewDog's Headliner range, with pricing aligned to the average cost of a pint in Scotland in 1998.
Additional Offerings
Across the weekend, select locations will feature guest taps from Tilray's U.S. craft beer portfolio, introducing additional variety and reinforcing BrewDog's connection to a broader global beer network. Alongside the bar activation, BrewDog is launching a limited-time online offer designed for at-home occasions.
The "Back Since '98" Match Day Bundle features 20 cans for £19.98, available from 12:00 a.m. on June 12 through 11:59 p.m. on June 15 via BrewDog.com. The bundle includes 4 x Hazy Jane, 4 x Wingman, 4 x Juice Shack, 4 x Cold Beer, and 4 x Lost Lager. BrewDog is also introducing limited-edition Tartan Army-inspired cans, available online.
Wider Campaign
This Scotland-focused activation forms part of BrewDog's wider 'Underdog' summer football campaign across the U.K., spanning retail, bars, and e-commerce. Local executions are designed to drive footfall and create standout fan moments. The promotion is available for a limited time across participating BrewDog bars in Scotland and via BrewDog.com. BrewDog encourages responsible consumption. Terms and conditions apply.
Lauren Carrol, Chief Commercial Officer at BrewDog, said, "It's been a long wait. Scotland stepping back onto the international stage is a proper moment, and we wanted to mark it in true BrewDog style—no complicated mechanics, just great BrewDog beer at 1998 prices and a reason to get everyone together."
