AT&T is expanding its Build-A-Plan on July 7, enabling customers to customize their unlimited wireless plan and seamlessly add America's Best and Fastest Home Internet—AT&T Fiber or AT&T Internet Air—starting at $70 per month. This move reinforces AT&T's commitment to converged connectivity, offering flexibility and value.
More Choice, Control, and Value
Build-A-Plan empowers customers to adjust their wireless plan month to month based on budget and needs. Now, it also simplifies adding home internet, with over half of customers desiring personalized wireless with broadband bundling options. The enhanced experience allows savings when pairing wireless with AT&T Fiber or Internet Air.
Why It Matters
Customers seek seamless connectivity from a single provider. Build-A-Plan offers a straightforward way to buy wireless and add AT&T home internet while maintaining budget control. AT&T leads in converged connectivity, having pioneered the single subscription model with AT&T OneConnect.
AT&T Fiber and Internet Air
AT&T Fiber delivers America's Best and Fastest Home Internet, with the highest customer satisfaction. Bundling wireless and fiber provides even greater value. Where fiber is unavailable, AT&T Internet Air offers fast, reliable home internet powered by America's largest wireless network.
Quotable
“Customers told us they want connectivity that works together seamlessly and the flexibility to choose what fits their lives,” said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. “With Build-A-Plan, we’ve already put customers in control of their wireless experience. Now, by making it easier for them to add AT&T Fiber or AT&T Internet Air, we’re giving them even more opportunity to stay connected.”
Availability
Starting Tuesday, July 7, customers can access the expanded Build-A-Plan at att.com/plans/build-a-plan/. This initiative builds on AT&T's leadership in delivering a converged experience unmatched by other providers at scale.
