iHeartRadio Canada has announced the return of the 89X Birthday Bash, a signature event celebrating the rebranding of Pure Country 89 to 89X, Windsor's Alternative. The event marks a new chapter for the station, which transitioned to an alternative rock format on August 28, 2025.
Event Details
The 89X Birthday Bash is expected to feature live performances, community engagement, and special promotions. While the specific lineup and date have not yet been released, organizers promise a memorable experience for Windsor music fans.
Station Rebrand
The rebrand from Pure Country 89 to 89X reflects a shift in the local radio landscape, catering to listeners who prefer alternative rock. The move has been met with enthusiasm from the community, with many anticipating the return of the Birthday Bash tradition.
Stay tuned for more information on tickets, performers, and event logistics as they become available.



