This summer, British Columbia's farmers' markets are inviting visitors to taste the world with fresh, locally grown and made farm and food products at over 145 locations across the province. From coastal communities to mountain towns and urban neighbourhoods, these markets offer an authentic way to experience global cuisines while supporting local economies.
A Hub for Cultural Diversity
BC farmers' markets are showcasing the rich cultural diversity that defines the province's food landscape. Visitors can find handmade dumplings, small-batch salsa, fresh-baked naan, traditional bannock, and many other international delights. Each product is grown, made, or baked in British Columbia, ensuring quality and supporting local farmers and artisans.
Heather O'Hara, Executive Director of the BC Association of Farmers' Markets, emphasized the markets' role in bringing global traditions together. "Our farmers' market vendors bring traditions, recipes, and stories from across the globe, while using ingredients grown right here in BC. Everyone is welcome at our markets, whether you're visiting from another country or just down the road," she said.
Economic Impact and Tourism
Each year, nearly 1 million tourists visit BC farmers' markets, contributing to a $232 million economic impact annually. With the FIFA World Cup 2026 expected to draw even more visitors, farmers' markets provide an accessible and authentic way to taste BC. The BC Farmers' Market Trail website helps travellers connect to local food and global flavours in every corner of the province.
Lana Popham, BC's Minister of Agriculture and Food, highlighted the importance of these markets. "Farmers' markets are a great place to taste the flavours of BC agriculture and connect with the people behind the products. Markets bring people together and keep our food system strong while supporting communities and local food security across the province," she said.
Supporting Local Businesses
Many successful Canadian businesses, such as Earnest Ice Cream and Big Mountain Foods, started at BC farmers' markets. This year's campaign, "Taste the World with BC Farmers' Markets," supported in part by Destination BC, celebrates these markets as vibrant, inclusive community spaces where global flavours and local ingredients come together.
Anne Kang, Minister of Tourism, Arts, Culture and Sport, encouraged both locals and visitors to explore the markets. "This summer, BC is ready to welcome the world and showcase what makes our province such a great place to live, visit and explore. Our farmers' markets are the perfect place to experience the diverse local foods, culture and art that make up British Columbia," she said.
Explore the BC Farmers' Market Trail
Visitors are encouraged to explore the BC Farmers' Market Trail to discover how easy it is to taste the world with BC Farmers' Markets. Whether seeking familiar comforts or something entirely new, there is a flavour for everyone at a local farmers' market this summer.
