LOS ANGELES, June 09, 2026 — Urban Decay has announced the appointment of Alexandra French as its new Global Makeup Artist in Residence. French, an Emmy Award-winning makeup artist and creative visionary, will bring her artist-first perspective to the brand, helping to shape Urban Decay's global creative direction across campaigns, social storytelling, education, and product innovation. This partnership underscores Urban Decay's ongoing evolution centered on artistry authority, the "Perform Don't Conform" ethos, and creating performance-driven makeup that fuels uncensored expression.
A Partnership Rooted in Creative Alignment
French is known for creating some of today's most viral beauty moments, crafting looks that spark conversation both online and offline. Her impressive portfolio includes work with cultural icons such as Katy Perry, Alexa Demie, Meg Stalter, Victoria Pedretti, Charlotte Lawrence, and the cast of Euphoria. By balancing artistic experimentation with wearability, she has cultivated a devoted following through makeup that feels inventive, unexpected, and distinctly contemporary. Her appointment reflects a natural synergy between artist and brand, grounded in a shared belief that makeup should serve as a tool for self-expression, individuality, and creative freedom.
"Alexandra's approach is fearless, emotional, expressive, and deeply connected to culture — everything Urban Decay stands for," said Anika Majithia, Global Head of Urban Decay. "She has an incredible ability to push boundaries while making makeup feel transformative and unapologetically individual. Through her unexpected techniques, bold point-of-view, and ability to redefine beauty, Alexandra embodies the Perform Don't Conform mindset at the heart of Urban Decay. We're thrilled to welcome her into this role and excited for our community to experience her talent."
Shaping Product Innovation
Beyond campaigns and content creation, French will play an active role in guiding Urban Decay's innovation pipeline. Collaborating closely with the Product Development team, she will bring her real-world artistry expertise into the creation process — from early concepts and shade development to textures, finishes, and product experiences. Her involvement reflects Urban Decay's commitment to developing products inspired by the needs of artists and those shaping the future of beauty through experimentation and expression.
"I've always been drawn to boundary-pushing looks," said Alexandra French. "Urban Decay has such an iconic legacy of individuality that stepping in as its Global Makeup Artist in Residence feels incredibly creatively aligned. What makes this role even more meaningful is the opportunity to collaborate on product innovation and the fact that Urban Decay is truly investing in my perspective as an artist. I'm excited to bring new ideas to life, create products I've always wanted in my kit, and inspire people to take risks, have fun, and see makeup in a new way."
This appointment marks a significant milestone for Urban Decay as it continues to champion uncensored expression and push the boundaries of beauty. With French's expertise and visionary approach, the brand is poised to further solidify its position as a leader in the cosmetics industry, inspiring makeup enthusiasts worldwide to embrace their individuality and creativity.
