Telus Communications announced it will charge customers $15 to activate new SIM cards, a policy taking effect on June 9, 2026, as a federal ban on cellphone switching fees comes into force. The move has drawn criticism from consumer advocates who argue it undermines the spirit of the ban.
New Fee Details
The $15 charge applies when customers purchase a new device or switch to a different carrier and require a new SIM card. Existing customers upgrading their phones under the same plan may also face the fee. Telus stated that the fee covers the cost of the SIM card and its activation process.
Industry Context
The Canadian Radio-television and Telecommunications Commission (CRTC) implemented the ban on switching fees to make it easier for consumers to change providers without additional costs. However, carriers have introduced other charges, such as activation fees, to offset lost revenue. Telus is the first major carrier to announce a SIM card fee post-ban.
Rogers and Bell have not yet disclosed similar fees but are expected to follow suit. Consumer groups have called on the CRTC to investigate whether such charges violate the spirit of the regulations.
Consumer Reaction
Many customers expressed frustration on social media, calling the fee a loophole. "They're just finding new ways to charge us," said Toronto resident Mark Chen. "The ban was supposed to save us money, but this feels like a workaround."
Telus defended the fee, stating it is transparent and reflects the cost of providing SIM cards. "We remain committed to offering competitive options," a spokesperson said.
Looking Ahead
The CRTC has indicated it will monitor the market for any practices that hinder competition. If complaints escalate, the regulator may impose further rules to protect consumers.
