MONTREAL, June 9, 2026 /CNW/ – Turo, the car rental marketplace, has revealed that rising travel momentum around Quebec’s busiest summer festivals and weekends is leading more Quebecers to list their vehicles on the platform to supplement their income. Vehicle listings on Turo in Montreal increased 22 percent in the first week of May compared to the same period last year, as car rental bookings across major Quebec summer events rose 19 percent year over year.
Hosts Earn Nearly $2 Million Last Summer
Last summer, Montreal hosts made nearly $2 million collectively over Quebec’s four biggest summer events, including Formula 1 Canadian Grand Prix, Saint-Jean-Baptiste Day, Montreal International Jazz Festival, and Osheaga Music and Arts Festival. This culminated in a major income opportunity for local car owners.
Saint-Jean-Baptiste Bookings Surge
As June approaches, Saint-Jean-Baptiste is expected to be one of the busiest car rental periods of the summer in Quebec, with bookings for this year’s holiday already up 28 percent year over year. In 2025, Turo hosts in the Greater Montreal area earned nearly $400,000 collectively over the Saint-Jean-Baptiste holiday period.
Bassem El Rahimy, Vice President, Turo Canada, stated: “Quebecers are struggling to stay afloat financially in this economy. From groceries to gas to rentals, costs have climbed and stayed there. This is one of the reasons we’re seeing a growing influx of Turo hosts join our platform ahead of June 24. From retirees to stay-at-home parents to students, renting out your vehicle is an almost passive way to make, in many cases, hundreds of dollars every month. This is the sharing economy at its best – locals welcoming the world while putting real money back in their pockets.”
How to Become a Host
Quebecers interested in listing their eligible vehicles on Turo can get started by creating an account and completing a self-orientation in ten minutes or less. Hosts must also maintain valid insurance coverage before sharing their vehicle.
Strong Earnings Season Ahead
Since launching in Quebec in 2016, Turo hosts across the province have collectively earned over $65 million by sharing their vehicles on the platform. With bookings already accelerating ahead of Quebec’s busiest summer travel period, 2026 is shaping up to be one of the strongest earning seasons yet for Montreal hosts.
About Turo: Turo is reinventing rental to unlock independence for all, with hundreds of thousands of vehicles listed by a vast network of local hosts across the United States, Canada, the United Kingdom, France, and Australia. By removing the hassles and rigidity of the traditional rental experience, Turo lets customers choose the exact vehicle they want, pick it up where they want, and keep it for as long as they need.
