Hoping to reverse a difficult stretch, Stellantis introduced a North American growth strategy Thursday including new vehicles for Chrysler, Dodge, Jeep and Ram.
New Leadership and Five-Year Plan
At an investor presentation in Auburn Hills, newly appointed Stellantis CEO Antonio Filosa unveiled a five-year business strategy that includes 11 new North American vehicles, 12 refreshed models and billions in investments aimed at reviving the automaker’s lineup by 2030. The plan comes as the Windsor Assembly Plant recently restored a third shift tied to meeting anticipated demand for the Chrysler Pacifica and the all-new Dodge Charger.
Focus on North America
Filosa repeatedly framed North America as the company’s “biggest opportunity for our growth and profitability.” He said 60 per cent of Stellantis’ global investments through 2030 will go toward North American brands and products. The automaker is targeting a 25-per-cent increase in North American revenue by 2030 and hopes to grow its market coverage from roughly 60 per cent to 90 per cent by expanding into vehicle segments where it currently has little or no presence.
“Without doing anything different, we can grow by just showing up in more segments,” said Tim Kuniskis, who oversees Stellantis’ North American brands.
Chrysler and Dodge Expansion
A major part of the strategy involves adding more products to the Chrysler and Dodge lineup. “We anticipated some announcements about Dodge and Chrysler products,” Sam Fiorani, with AutoForecast Solutions, told the Star. “The fact that both of those brands are anticipated to get new additions helps the North American footprint of Stellantis. This is a refocus showcasing how important North America really is to the company.” In the short term, Stellantis said the Pacifica will receive a mid-cycle refresh alongside additional variants expected to launch soon. But company executives said the larger growth strategy for Chrysler involves expanding into mainstream family vehicle segments with three new crossover vehicles planned by 2030.
Affordability and New Models
The company emphasized affordability throughout Thursday’s presentation, adding that seven forthcoming North American vehicles will be positioned as lower-cost offerings below US $40,000. Dodge’s future lineup includes a refreshed Durango SUV, a new entry-level performance vehicle called the GLS (Goes Like Hell) aimed at young buyers, expanded SRT performance models and a new high-performance sports car called the Copperhead. Kuniskis described the upcoming vehicle as “the gateway into the brotherhood of muscle.”
Broader North American and Global Plans
The broader North American plan also includes expanded hybrid offerings, additional pickup trucks and a small van as Stellantis attempts to push into more market segments. Globally, the automaker said it plans to introduce 60 new vehicles and significantly refresh another 50 over the next several years while investing billions into platforms, powertrains, artificial intelligence and other technologies.
