OneFootball, a leading football media platform, and Polymarket, the world's largest prediction market platform, have announced a flagship partnership to bring real-time prediction experiences to football fans worldwide. The collaboration will embed Polymarket's prediction markets across OneFootball's app, web, media, social, and live-streaming ecosystem, targeting major global football events.
Partnership Details
Through this partnership, eligible OneFootball users will be able to access prediction markets tied to football matches, transfers, and tournament outcomes directly within the OneFootball platform. Initially, the integration will focus on high-attention surfaces such as match pages, editorial environments, display and video media placements, and targeted fan journeys. Future phases will explore deeper native product integrations, including live prediction widgets, odds-led content formats, and in-stream prediction experiences during selected live broadcasts.
Global Reach and Impact
Polymarket will integrate across OneFootball's global platform, social channels, and media network, reaching more than 645 million monthly football fans. The collaboration includes branded matchday experiences, targeted campaigns, social content, and future live-stream prediction integrations. Patrick Fischer, CEO of OneFootball, stated, 'Predictions are already a natural part of football fandom. Together with Polymarket, we want to turn that fan energy into a richer, more interactive experience.'
Ari Borod, President of Sports Business Development at Polymarket, added, 'Polymarket is the definitive home for sports prediction markets. Our partnership with OneFootball extends that vision to one of the largest football audiences in the world.'
Future Outlook
As football enters a major global cycle ahead of the 2026 tournament calendar, both companies aim to build a scalable platform for interactive prediction experiences around the sport's biggest moments. The prediction experiences will be introduced across eligible markets and surfaces in line with applicable laws and regulations.
