Hub International Limited (HUB), a leading global insurance brokerage and financial services firm, has announced the appointment of Faizal Mitha as Vice President of AI Sales Innovation, effective July 1, 2026. This newly created role underscores HUB's commitment to leveraging artificial intelligence to enhance client relationships and accelerate new business generation.
Strategic Appointment to Drive Organic Growth
Marc Cohen, President and CEO of HUB, emphasized the transformative potential of AI in the insurance industry. "AI is a force multiplier for serving clients better, amplifying what our producers already do well by helping them anticipate risk, respond faster, and bring sharper insights to every client and prospect conversation," Cohen said. "Faizal has spent his career at the intersection of digital innovation and client service, and his new role builds on that experience."
Mitha will focus on scaling the success of HUB's deployment of Anthropic's Claude platform, which was introduced to employees in the fourth quarter of 2025. He will develop resources, tools, and training to make AI-powered sales practices available across HUB's Commercial Lines, Personal Lines, Private Client, Retirement & Private Wealth, and Employee Benefits lines of business in both the U.S. and Canada.
Extensive Experience in Digital Innovation
Faizal Mitha brings over two decades of experience in digital leadership, employee benefits, and innovation to his new role. Most recently, as Chief Sales & Innovation Officer of HUB Canada Employee Benefits and Retirement, he led the transformation of HUB Canada's employee benefits and retirement savings experience. He launched new services such as HUB Canada Persona Analysis and integrated insurtech capabilities, helping to build HUB's national Canada employee benefits and retirement segment.
Mitha joined HUB through a 2018 acquisition, where he previously led the firm's expertise in digital benefits and employee health. His career began as an underwriter with two of Canada's largest insurers. He is also a tech entrepreneur, having co-founded one of Canada's fastest-growing insurtech companies that utilized AI and big data to support smarter insurance decisions and on-demand benchmarking for benefits design and costs. Mitha holds the Certified Employee Benefits Specialist (CEBS) designation and an Executive MBA.
Collaboration and Impact Measurement
In his new capacity, Mitha will work closely with HUB's AI and Automation Team and other leadership teams across North America. His responsibilities include tracking adoption rates and measuring the impact of AI tools on new business generation and organic growth. This appointment reflects HUB's ongoing investment in AI-powered capabilities to create opportunities for talent across the organization.
About Hub International
Headquartered in Chicago, Illinois, Hub International Limited is a leading full-service global insurance broker and financial services firm. The company provides risk management, insurance, employee benefits, retirement, and wealth management products and services. With more than 21,000 employees in offices throughout North America, HUB's network of specialists delivers tailored solutions and advocacy to help clients prepare for tomorrow.
For more information, visit the Hub Media Center.
Media Contacts: Marni Gordon, Phone: 312-279-4601, Email: marni.gordon@hubinternational.com; Jessica Wiltse, Phone: 312-596-7573, Email: jessica.wiltse@hubinternational.com
