GURU Organic Energy Corp. (TSX: GURU), Canada's leading organic energy drink brand, has announced a major expansion of its U.S. retail presence. The company will launch GURU Lite and its four Zero Sugar flavors at Sprouts Farmers Market locations nationwide, effective June 22, 2026.
A Strategic Milestone in U.S. Growth
This listing represents a significant milestone in GURU's U.S. growth strategy, placing its clean-label, organic products in one of the country's most trusted natural grocery chains. Sprouts operates more than 483 stores across 25 states, providing GURU with immediate access to a highly engaged, health-conscious consumer base that aligns with the brand's values.
"Sprouts is exactly the kind of retail partner we want to grow with. Their shoppers come in looking for products they can trust. GURU was built for that," said Carl Goyette, President and CEO of GURU Organic Energy Corp.
Clean-Label Standard for Health-Conscious Shoppers
GURU's energy drink lineup offers a unique combination rarely delivered at scale in the category: organic ingredients, zero sugar, no sucralose, and no aspartame. This clean-label standard speaks directly to the Sprouts shopper, who prioritizes transparency and health in their purchasing decisions.
The Sprouts listing adds to GURU's growing retail network, built store by store across selective natural and specialty grocers. GURU has earned its place as a top energy drink brand through a compelling ingredient story that resonates with health-conscious consumers and has won the confidence of discerning retail buyers.
Strong Performance and Growth Outlook
This new major listing aligns with GURU's U.S. expansion priorities outlined for the third quarter of fiscal 2026. Across the company's listed U.S. natural retail accounts, combined consumer scan sales grew approximately 15% over the most recent twelve-week period versus the prior year. GURU outpaced the natural-channel energy drink category by approximately 1.7 times during the same period.
GURU Lite and its four Zero Sugar flavors will be available at Sprouts locations nationwide starting June 22, 2026.
About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, as well as through www.guruenergy.com and Amazon.
GURU has built a category-defining brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose, and zero aspartame. These offerings provide consumers with Good Energy that never comes at the expense of their health. The company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States.
